Re: Knowledge Workers? #workplace
Matt and Fred,
Certainly this strategy worked very well when we developed the global Chocolate Expert community at Cadbury.
We were specifically looking for collaborative opportunities using the strapline: Connect, Collaborate, Capitalise. We were able to collate many success stories with tangible benefits and I would still argue that the intangibles were still far more important to performance improvement in terms of engagement, participation, mentoring and development of new employees and increased leverage of collective capabilities.
After it was interacting for about 18 months we did a social network analysis which showed many new connections between people across the world. Although the numbers active in the teleconferences were relatively low (10-20 typically), the SNA showed a community of 247 people, 50 of which were outside the organisation (represented by past employees, suppliers, customers etc). The reach of the informal network is important to knowledge flow and flow increases rapidly when people have specific requirements to collaborate around.
sikmleaders@... [mailto:sikmleaders@...] On Behalf Of Matt Moore
Nice one, Fred. One comment that stood out for me was:
From: Fred us>
Sent: Wed, April 7, 2010 5:24:28 AM
Subject: [sikmleaders] Knowledge Workers?
John Seely Brown is one of the authors of a very
interesting piece at this link: