Further to Kate's list you might wish to review the attached guidelines which I have developed for GS1 Australia. The focus of these guidelines is on internal use, however the guidelines form the foundation for all online exchanges by staff, contractors or external participants.GS1_social_media_guidelines_v1.0.pdf
Some additional considerations:
- Administration (+ some questions)
- joining, removing,
- monitoring, evaluating
- deciding if group is open or closed
- deciding if it is best to set up a group or external network
- tone of group: formal / informal (which may dictate some IM practices)
- relationships across groups and networks - how will this affect access and flow of information and knowledge sharing?
- adding acceptable use policy to site (could be as simple as "Do Good" or more detailed as decided on by the group) > in Yammer you can set this to be read each time a person logs in.
- Help & support - assign someone to answer how to questions, assist with technical issues, push how to use features / new features
- Moderation - assign someone that ensure appropriateness of conversations (behaviour, IP) - you may have moderation by a subject matter expert
- Guidelines covering
- online behaviour
- IP (inc copyright, confidentiality, etc.)
- IM - eg. what content should be stored in Yammer versus in the organisation's document management system; what happens with content and insigts when a group or site closes with content?
Hope this gives you some food for thought.
Advisor, Knowledge Management