Re: Gamification in KM - real experiences #gamification

Tom Short <tman9999@...>

Here is a nice writeup about an enterprise gamifying a marketing-related activity - and the great thing is, they don't even consider it gamification.

No points, no leaderboards - just solid implementation of game-based design principles in a non-game situation. The aim is to harness existing employee motivation, and provide some additional incentive for them to do what they were inclined to do anyways. The result is a more sustainable, and possibly farther reaching, effort to engage the employees in supporting the brand building activities. For my money this is the real stuff.

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