Generational Search vs. Browse Behaviors #research #search


Hello everyone,

I'm building an enterprise search strategy and am trying to prove or disprove the assumption that younger generations prefer search vs. browse in a consumer and enterprise information search context. I've attempted to research this lightly through our internal resources and am mostly finding content related to marketers or very old research. Is anyone aware of recent research on this topic that you could point me to, or is anyone currently conducting research here?

Thank you!
Rosanna Stephens

Join { to automatically receive all group messages.