Re: Use of videos in KM programs #question #video

Jane Dysart

I love this discussion about using video for knowledge sharing and transfer.  It made me think that a session around this topic at KMWorld would be appropriate!

Would any of you like to talk/share videos/provide tips, tech, tools on this topic at KMWorld in DC, Nov 16-19?  Please let me know.




Jane Dysart, Program Director, KMWorld 2020


Curator of Curiosity & Partner

Dysart & Jones Associates


Twitter & Skype  jdysart





From: [] On Behalf Of Nick Milton
Sent: Tuesday, June 2, 2020 3:44 AM
Subject: Re: [SIKM] Question


I have a personal collection of several hundred short videos – 2 or 3 minutes – of KM success stories in various organisations I have worked with.  I tend to use them mostly in training or presentations, embedded in PowerPoint. They really enliven a presentation, and enable you to bring “the voice of the user” into the room.


I have also used Video embedded in wikis to illuminate specific points that are hard to put into diagrams or words, or to emphasise specific stories. Again, no more than 2 or 3 minutes.


Nick Milton



From: <> On Behalf Of Nirmala Palaniappan
Sent: 02 June 2020 06:03
Subject: Re: [SIKM] Question


This is brilliant, Mark.

Thank you!

I believe you hit the nail on the head when you say videos could be a great way to share success stories.

It is likely to remain in the memories of viewers and influence them - and can potentially be a viral share that reaches everyone that matters.


Is there a magic number as far as the duration of the video goes? Maybe not more than 3 minutes?






On Tue, 2 Jun 2020 at 10:19, Mark Bennett <mark.bennett@...> wrote:

Hi Nirmala


In general, I believe videos provide a very powerful way to communicate various aspects of a KM programme.  Videos certainly can be expensive, but they don't have to be given the availability of both mobile phones to record people / practices and desktop tools to create screencasts and edit the final product.


I would like to pick up on your third point:


C) Videos on KM practices and platforms that improve traction  


To my mind, nothing improves traction better than success stories, and video is a wonderful mechanism to celebrate success.  I can provide a public domain example from Rio Tinto (one of the world's largest mining companies), where I worked for 10 years and was responsible for the creation of a portfolio of Communities of Practice with some 15,000 members across the world.


To provide a little context, I became aware of the power of written success stories from companies such as Shell, and I wanted to push the boundaries by moving success stories from print to video media.  In 2007 I managed to convince the corporate communications team to include our CoP story in its quarterly showcase, and you can see the result on YouTube here.


Interestingly the video created its own snowball, in that large media organisations in Australia picked up the story.  The wonderful thing about videos is that they provide a way of connecting the audience to the actual people involved and the context that they are working in.  Video also provides a great mechanism to educate and train people in topics such as how to use online tools and the best way to get benefits from them.


Best wishes



Dr Mark Bennett


82 Richmond St


WA 6007



Phone: +61 419 903 859



On Tue, 2 Jun 2020 at 02:12, Dan Ranta <danieleranta@...> wrote:

Hi Nimala.  Good points / questions.  World class KM programs have videos - IMHO.  Like you said - short and effective.  Short videos help a small team play big since it's a great way to quickly share content when folks have questions -- better yet, you can position them alongside your KM governance materials (ideally in a wiki environment) for greater context.  


Rachad is a video-making machine.  He's really good at them...even in his third language (english)!




On Mon, Jun 1, 2020 at 11:15 AM Nirmala Palaniappan <Nirmala.pal@...> wrote:

Hi All,


Got a quick question for all of you. Please spare a few minutes to let me know your thoughts.


How many of you are a part of KM programmes that use videos to communicate one or more of the following aspects: 


A) Vision and Purpose of the KM programme

B) Subject matter expertise converted into short but effective videos

C) Videos on KM practices and platforms that improve traction 


If yes, what is your experience in terms of its effectiveness? If not, any reasons why you haven’t made videos (apart from lack of budgets)? 


Thanks a lot for your time




"The faithful see the invisible, believe the incredible and then receive the impossible" - Anonymous



"The faithful see the invisible, believe the incredible and then receive the impossible" - Anonymous

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