Date   

Re: Could KM have saved GM? #case-studies

Steve Denning
 


Re: Could KM have saved GM? #case-studies

Allan Crawford
 

Patrick’s clarification of what he means by heavy weights really resonated with me.  When I was at one of the mid size oil companies our KM team consisted of business managers with strong technical backgrounds (geology, drilling, petroleum engineering) all of whom had reputations as change agents…and all of whom were respected in the organization.  Each had been in significant mid management positions..and one had headed one of our foreign business units. In our organization these were both technical and management heavy weights…all had significant futures in the company.  And they were able to pick up and apply a solid set of KM tools in 6 to 12 months (CoP’s, peer assists, retrospects, AAR’s and the use of key collaboration tools).

 

As result of having this caliber of individuals on the team, with this experience, was that the team could walk into any office, including the CEO’s, and say “we have something that we think you should try, we’re pretty confident that it will have a significant business impact.”  After explaining what we were proposing, the initial response was typically a little skeptical, but because each of the team members had “business credibility” the line people would say…I’m not sure about this, but I know your track record and I trust your instincts… so okay let’s give it a try.” 

 

Our initial approach was to work with small teams that faced a significant business challenge.  And our promise was that after working with the team for a short period of time if we didn’t deliver significant business value…we would go away. 

 

We started by working on any problem that was presented to us.  After some initial success we approached managers about more challenging problems.  Within two years we were focused on the problems that were most strategic to the corporation.  Our criteria for assessing this was…is this a project that if it succeeded – or failed could move the stock price?  For this mid size oil company (it had a market cap of about $20B) there were a hand full of projects that meet this criterion.  By focusing on these we were able to have a strategic impact on the corporation.  Our efforts included both very tactical work…at the level of the working geoscientists and engineers, but also more strategic work where the outcomes of what we were doing with the lower level teams were shared vertically with management.  This allowed management to make better strategic decisions based on knowledge that was coming from the people that were doing the technical work as well as what we were learning from our partners and our contractors at the technical level.

 

Ultimately the company was sold to Chevron….which I believe was the right strategic decision.  And KM played a role in that decision.  It was clear to our CEO that based on the work that had been done with the teams, we did not have the depth of technical expertise that was needed to execute the significant number of very challenging projects that we faced.  Many of these projects were fairly high risk (big upside if they worked, but high cost and significant downside if they failed).  These high risk – high reward projects were ones that would fit well into a larger company’s portfolio, but were difficult to manage for a mid size company.  The result was a strategic decision to sell the company.

 

Bottom line for me, as a result of this experience, I agree with Patrick, Murray and Nancy; KM can and needs to operate at both the tactical and strategic level.  The processes are pretty much the same…but it does take a different focus.  One is horizontal and the other vertical.  I had never thought of it in quite those terms before but they certainly apply to the work that we did and the results that we obtained.

 

Allan Crawford

 


From: sikmleaders@... [mailto:sikmleaders@...] On Behalf Of Peter Marshall
Sent: Saturday, December 20, 2008 10:58 AM
To: sikmleaders@...
Subject: Re: [sikmleaders] Re: Could KM have saved General Motors?

 

I've really enjoyed this dialogue, which I think has been more serious and realistic than most on KM...  Many dialogues in many CoPs suffer from bouts of incense-burning and self-congratulation, and KM, with it's abundance of smart people, can be worse than most.

I think the topic has produced this good result -- because in fact, GM is not dead yet, and it's very interesting to ask -- if we've got something which is REALLY useful as a practice or set of tools or body of expertise or whatever, why the hell wouldn't a rational buyer buy it when they face the need?  GM certainly is in dire need.  Are they actually irrational?  Has their culture and environment and complex barriers to change so warped their understanding that they are incapable of recognizing the value of KM to them?  And if so, doesn't that actually mean that large-scale, strategic KM doesn't exist or can't work?  After all, in order to have value, strategic KM would have to work exactly in environments where it wasn't already well practiced.  It has to be capable of being absorbed and realizing value in hostile, unreceptive environments, or else it fails at it's fundamental goal -- producing meaningful change.

I am worried that the situation may be something like another area I know something about -- speech recognition technology.  (I know, KM is not technology, but indulge the analogy for a moment).  Speech recognition has been around the corner and the obvious next big thing for 15 years... but it hasn't succeeded, because despite the obvious potential -- voice is the natural human interface -- it doesn't work well enough in practice.  It seems like a great idea, but doesn't produce the promised results.  The devil's in the details.  Do the real-work results of KM practice match the conceptual potential that smart people love?  Do they even produce positive results at all, often enough to be convincing to the un-converted?  If not, maybe it's because -- oops -- they really don't work yet.

Or to take a more mainstream analogy -- KM may be like green energy.  The coming thing? -- sure?  Worth investing in? -- sure.  Worth building a deep and broad and agile strategic program around? -- yes.  But don't expect miracles because it's really hard at the engineering and infrastructure and coordination of markets level.  It has to work well and cheaply and efficiently, and THEN it will be adopted organically, without the need of a massive bureaucratic and academic evangelism. 

Broadly speaking, I'm arguing that markets do respond to innovations that already work.  It's getting them there that's complex and emergent..  Is workable, strategic KM emergent or is it here?

Since GM isn't dead yet, and in fact has been told they better come up with a broad and deep and strategic and agile program of change and for change right quick -- who HERE is going to make the KM case?  Will it work?  In the messy real world?  It seems to me that evidence from Toyota on one end and Tesla Motors on the other argues yes, it could.  GM has all the resources to produce value.  What is their "better us of knowledge" roadmap?

Peter Marshall
CEO, Me-Me-Me (speaker-specific speech recognition for mobile applications)
"It's All About You"

On Sat, Dec 20, 2008 at 12:59 AM, Patrick Lambe <plambe@greenchameleon.com> wrote:

Nancy, I must finish editing the video podcast of the conversation we had in Singapore, it's highly relevant to this discussion - maybe this weekend!

 

What I took away from that conversation was that our problems are not just located at the top of organisations, but are pervasive throughout organisations, specifically in how we support knowledge flows vertically along power-relationships. I think just focusing at the top is seductive in many ways - it might create an illusion of effect, it certainly feeds one's sense of importance, and probably fills the grocery basket more effectively than focusing lower down in organisations.

 

But in reality, organisations such as GM are a socially produced balance of powers held in tension each imposing constraints from many directions. It's a culture that produces and reinforces its incapacity to act at many levels - at least, that's my guess from working with many other very large organisations. Getting a change of heart and practice in the boardroom would not survive long if you didn't get changes of heart and practice all the way through the culture - the legacy culture would just spit the dissonant leadership team out.

 

I take Murray's point and I think yours too, that the "tactical" KM game appears to be a different game from the "strategic" KM game, and that many - most even - knowledge managers are much more comfortable at the tactical level. I take the point that KM needs to get more serious at the strategic level. But I don't think it will, at the end of the day, be a qualitatively different game, working with different rules. It's the same game, just oriented vertically.

 

This is why when I say we need more heavyweights, I mean heavyweights in KM practice, not just thought leaders commenting from the sidelines, invaluable though they are. We need knowledge managers inside organisations who can command the respect of their peers and superiors, who can figure out how to influence people more powerful than they are, embed the practices you speak about, who can show impact and outcomes, and who can share what they learn with their colleagues in other organisations. Otherwise all this is just chatter.

 

Patrick

 

Patrick Lambe

 

 

Have you seen our KM Method Cards?   http://www.straitsknowledge.com/store/

 

 

 

On Dec 20, 2008, at 11:34 AM, Nancy Dixon wrote:



 

Over the brief history of KM we have had a number of shifts in focus, each one broadening how we think about knowledge and bringing us new practices. 

 

Early on we thought collecting explicit knowledge was the way to do KM, so we built large repositories.  Those were helpful, but did not give us the gains we hoped for.  Then folks like John Seely Brown and Nonaka broadened our perspective and we began to see there were ways to share tacit knowledge, and Wenger gave us a practice to do that with.  We broadened our perspective with the help of Pfeffer and Sutton, from thinking that only expert knowledge was useful, to recognizing that those who do the work have knowledge born from their everyday experience that can help the organization move forward.  Maybe these are the giants of which Patrick speaks, those who have helped us see a new perspective.

 

 




--
Peter Marshall
-------------------------------------------------------------------------
Email: peter.marshall@gmail.com
Mobile: (949) 689-7000
Skype: ideasware
GTalk: peter.marshall


Re: Could KM have saved GM? #case-studies

Steven Wieneke <steve@...>
 

Peter,

KM isn't dead at GM. We are currently working with them to put the next generation of Technical Memory right in the design engineer's work flow in their design math data. There are many KM like activities just not called knowledge management.

Thanks,

Steve W



From: "Peter Marshall"
Sent: Saturday, December 20, 2008 2:05 PM
To: sikmleaders@...
Subject: SPAM-LOW: Re: [sikmleaders] Re: Could KM have saved General Motors?

I've really enjoyed this dialogue, which I think has been more serious and realistic than most on KM...  Many dialogues in many CoPs suffer from bouts of incense-burning and self-congratulation, and KM, with it's abundance of smart people, can be worse than most.

I think the topic has produced this good result -- because in fact, GM is not dead yet, and it's very interesting to ask -- if we've got something which is REALLY useful as a practice or set of tools or body of expertise or whatever, why the hell wouldn't a rational buyer buy it when they face the need?  GM certainly is in dire need.  Are they actually irrational?  Has their culture and environment and complex barriers to change so warped their understanding that they are incapable of recognizing the value of KM to them?  And if so, doesn't that actually mean that large-scale, strategic KM doesn't exist or can't work?  After all, in order to have value, strategic KM would have to work exactly in environments where it wasn't already well practiced.  It has to be capable of being absorbed and realizing value in hostile, unreceptive environments, or else it fails at it's fundamental goal -- producing meaningful change.

I am worried that the situation may be something like another area I know something about -- speech recognition technology.  (I know, KM is not technology, but indulge the analogy for a moment).  Speech recognition has been around the corner and the obvious next big thing for 15 years... but it hasn't succeeded, because despite the obvious potential -- voice is the natural human interface -- it doesn't work well enough in practice.  It seems like a great idea, but doesn't produce the promised results.  The devil's in the details.  Do the real-work results of KM practice match the conceptual potential that smart people love?  Do they even produce positive results at all, often enough to be convincing to the un-converted?  If not, maybe it's because -- oops -- they really don't work yet.

Or to take a more mainstream analogy -- KM may be like green energy.  The coming thing? -- sure?  Worth investing in? -- sure.  Worth building a deep and broad and agile strategic program around? -- yes.  But don't expect miracles because it's really hard at the engineering and infrastructure and coordination of markets level.  It has to work well and cheaply and efficiently, and THEN it will be adopted organically, without the need of a massive bureaucratic and academic evangelism. 

Broadly speaking, I'm arguing that markets do respond to innovations that already work.  It's getting them there that's complex and emergent..  Is workable, strategic KM emergent or is it here?

Since GM isn't dead yet, and in fact has been told they better come up with a broad and deep and strategic and agile program of change and for change right quick -- who HERE is going to make the KM case?  Will it work?  In the messy real world?  It seems to me that evidence from Toyota on one end and Tesla Motors on the other argues yes, it could.  GM has all the resources to produce value.  What is their "better us of knowledge" roadmap?

Peter Marshall
CEO, Me-Me-Me (speaker-specific speech recognition for mobile applications)
"It's All About You"

On Sat, Dec 20, 2008 at 12:59 AM, Patrick Lambe <plambe@greenchameleon.com> wrote:

Nancy, I must finish editing the video podcast of the conversation we had in Singapore, it's highly relevant to this discussion - maybe this weekend!


What I took away from that conversation was that our problems are not just located at the top of organisations, but are pervasive throughout organisations, specifically in how we support knowledge flows vertically along power-relationships. I think just focusing at the top is seductive in many ways - it might create an illusion of effect, it certainly feeds one's sense of importance, and probably fills the grocery basket more effectively than focusing lower down in organisations.

But in reality, organisations such as GM are a socially produced balance of powers held in tension each imposing constraints from many directions. It's a culture that produces and reinforces its incapacity to act at many levels - at least, that's my guess from working with many other very large organisations. Getting a change of heart and practice in the boardroom would not survive long if you didn't get changes of heart and practice all the way through the culture - the legacy culture would just spit the dissonant leadership team out.

I take Murray's point and I think yours too, that the "tactical" KM game appears to be a different game from the "strategic" KM game, and that many - most even - knowledge managers are much more comfortable at the tactical level. I take the point that KM needs to get more serious at the strategic level. But I don't think it will, at the end of the day, be a qualitatively different game, working with different rules. It's the same game, just oriented vertically.

This is why when I say we need more heavyweights, I mean heavyweights in KM practice, not just thought leaders commenting from the sidelines, invaluable though they are. We need knowledge managers inside organisations who can command the respect of their peers and superiors, who can figure out how to influence people more powerful than they are, embed the practices you speak about, who can show impact and outcomes, and who can share what they learn with their colleagues in other organisations. Otherwise all this is just chatter.

Patrick

Patrick Lambe


Have you seen our KM Method Cards?   http://www.straitsknowledge.com/store/



On Dec 20, 2008, at 11:34 AM, Nancy Dixon wrote:


Over the brief history of KM we have had a number of shifts in focus, each one broadening how we think about knowledge and bringing us new practices. 
 
Early on we thought collecting explicit knowledge was the way to do KM, so we built large repositories.  Those were helpful, but did not give us the gains we hoped for.  Then folks like John Seely Brown and Nonaka broadened our perspective and we began to see there were ways to share tacit knowledge, and Wenger gave us a practice to do that with.  We broadened our perspective with the help of Pfeffer and Sutton, from thinking that only expert knowledge was useful, to recognizing that those who do the work have knowledge born from their everyday experience that can help the organization move forward.  Maybe these are the giants of which Patrick speaks, those who have helped us see a new perspective.
 




--
Peter Marshall
-------------------------------------------------------------------------
Email: peter.marshall@gmail.com
Mobile: (949) 689-7000
Skype: ideasware
GTalk: peter.marshall



Re: Could KM have saved GM? #case-studies

Peter Marshall <peter.marshall@...>
 


Re: Could KM have saved GM? #case-studies

Steven Wieneke <steve@...>
 

Jerry,

Not at this time.

Thanks,

Steve



From: "Jerry Ash"
Sent: Tuesday, December 16, 2008 10:06 PM
To: sikmleaders@...
Subject: Re: SPAM-LOW: RE: [sikmleaders] New Venture

Hi Steve.

I love this Q&A between you and Allan Crawford. And I'd love to
publish it in the next edition of Inside Knowledge magazine.

So I'm asking, Steve, Allan, Stan -- may I have your permission?

Jerry Ash



Re: Could KM have saved GM? #case-studies

Patrick Lambe
 

Nancy, I must finish editing the video podcast of the conversation we had in Singapore, it's highly relevant to this discussion - maybe this weekend!

What I took away from that conversation was that our problems are not just located at the top of organisations, but are pervasive throughout organisations, specifically in how we support knowledge flows vertically along power-relationships. I think just focusing at the top is seductive in many ways - it might create an illusion of effect, it certainly feeds one's sense of importance, and probably fills the grocery basket more effectively than focusing lower down in organisations.

But in reality, organisations such as GM are a socially produced balance of powers held in tension each imposing constraints from many directions. It's a culture that produces and reinforces its incapacity to act at many levels - at least, that's my guess from working with many other very large organisations. Getting a change of heart and practice in the boardroom would not survive long if you didn't get changes of heart and practice all the way through the culture - the legacy culture would just spit the dissonant leadership team out.

I take Murray's point and I think yours too, that the "tactical" KM game appears to be a different game from the "strategic" KM game, and that many - most even - knowledge managers are much more comfortable at the tactical level. I take the point that KM needs to get more serious at the strategic level. But I don't think it will, at the end of the day, be a qualitatively different game, working with different rules. It's the same game, just oriented vertically.

This is why when I say we need more heavyweights, I mean heavyweights in KM practice, not just thought leaders commenting from the sidelines, invaluable though they are. We need knowledge managers inside organisations who can command the respect of their peers and superiors, who can figure out how to influence people more powerful than they are, embed the practices you speak about, who can show impact and outcomes, and who can share what they learn with their colleagues in other organisations. Otherwise all this is just chatter.

Patrick

Patrick Lambe


Have you seen our KM Method Cards?   http://www.straitsknowledge.com/store/



On Dec 20, 2008, at 11:34 AM, Nancy Dixon wrote:


Over the brief history of KM we have had a number of shifts in focus, each one broadening how we think about knowledge and bringing us new practices. 
 
Early on we thought collecting explicit knowledge was the way to do KM, so we built large repositories.  Those were helpful, but did not give us the gains we hoped for.  Then folks like John Seely Brown and Nonaka broadened our perspective and we began to see there were ways to share tacit knowledge, and Wenger gave us a practice to do that with.  We broadened our perspective with the help of Pfeffer and Sutton, from thinking that only expert knowledge was useful, to recognizing that those who do the work have knowledge born from their everyday experience that can help the organization move forward.  Maybe these are the giants of which Patrick speaks, those who have helped us see a new perspective.
 


Re: Could KM have saved GM? #case-studies

Patrick Lambe
 

John: great post and reference, this is very much in tune with what I'm trying to express.

Murray: as my Moog reference to Steve indicates, I am very sceptical of any view that says KM can somehow magic away the capacity of people in leadership positions to make just plain bad decisions. KM can't "save" any organisation if the people themselves don't want to be saved. Only people can do that. And sometimes - often even - people get fixated on bad, unproductive paths despite the good advice and techniques at their disposal.

To that extent the "preachers" might be important, and the availability of techniques and practices to make it difficult for people to get away with bad decisions are certainly important. But KM should not be confused with the preaching and persuasion activity, and tools and techniques  will never replace the need to take responsibility individually and collectively. 

We need KM to get better at overcoming the oh so easy ways we make mistakes in coordination, remembering and learning at small and large scale - we ALSO need to get into the habit of taking more responsibility for ourselves and for our colleagues, because the availability of a technology (in the loosest sense) only goes part of the way, and will never account fully for the capacity of human beings and groups of human beings to be wilful.

P


Patrick Lambe


Have you seen our KM Method Cards?   http://www.straitsknowledge.com/store/



On Dec 20, 2008, at 9:50 AM, John D. Smith wrote:

It strikes me that "saving General Motors" is a pretty exalted reference
point for considering the health and development of KM. I think the stakes
in these times ARE high, and at least for the CoP parts of KM that I can
see, there is a long way to go. But we should also be looking at practice
fields that are more low key and less heavy-duty, too. Charlotte Linde (an
IRL alum) makes that point talking about how her study of how story-telling
is used (how it's "worked," as she calls it):



Re: Could KM have saved GM? #case-studies

Nancy Dixon
 

Over the brief history of KM we have had a number of shifts in focus, each one broadening how we think about knowledge and bringing us new practices. 
 
Early on we thought collecting explicit knowledge was the way to do KM, so we built large repositories.  Those were helpful, but did not give us the gains we hoped for.  Then folks like John Seely Brown and Nonaka broadened our perspective and we began to see there were ways to share tacit knowledge, and Wenger gave us a practice to do that with.  We broadened our perspective with the help of Pfeffer and Sutton, from thinking that only expert knowledge was useful, to recognizing that those who do the work have knowledge born from their everyday experience that can help the organization move forward.  Maybe these are the giants of which Patrick speaks, those who have helped us see a new perspective.
 
Each shift in perspective has allowed us to make use of a greater amount of the organization’s knowledge and of more types of knowledge as well. With each shift we have continued to benefit from the existing practices, but we have broadened our thinking about what knowledge is and added new practices to support our new insight.
 
I am suggesting it is time to broaden our perspective again. We have been thinking of knowledge as tactical and using practices such of COP’s, AARs, content management systems, lessons learned, people finders, etc. to move that tactical knowledge laterally.
 
It is time to broaden our understanding of knowledge to also think of it as strategic.
 
As I wrote earlier, strategy is a product of knowledge. It involves making sense of data, that is, analysis and interpretation, and includes visioning and even hope. It is a different kind of knowledge than we have been dealing with – but knowledge none the less.
 
 In most organizations, a very small percentage of the collective intelligence is applied against this ambiguous knowledge task. The small group at the top may be very smart people, but even very smart people have blind spots, biases they are unaware of, and are sometimes tempted to build self-serving strategies - as perhaps GM teaches us.  As KM professionals, I believe we are ignoring the people at the top of our organizations and the processes they use to create the strategic knowledge they employ.
 
We have viewed the top primarily as a source of funding and support – not as a part of the organization that has a critical need to deal with knowledge more effectively. We have not asked, “Where is the top getting the knowledge they use to make strategic decisions? How are they exploring and accessing diverse views? What processes do they use to make sense of the knowledge they acquire?  How do they insure that the knowledge that filters up from the bottom is not distorted or diluted?”  I believe we need to turn some of our attention to this part of the organization and use our KM knowledge to build practices that use the collective intelligence to create more effective strategies.

Nancy

Nancy M, Dixon
Common Knowledge Associates
www.commonknowledge.org
202 277 5839

"Ask better, learn more"





Re: Could KM have saved GM? #case-studies

John D. Smith <john.smith@...>
 

It strikes me that "saving General Motors" is a pretty exalted reference
point for considering the health and development of KM. I think the stakes
in these times ARE high, and at least for the CoP parts of KM that I can
see, there is a long way to go. But we should also be looking at practice
fields that are more low key and less heavy-duty, too. Charlotte Linde (an
IRL alum) makes that point talking about how her study of how story-telling
is used (how it's "worked," as she calls it):

"Finally, I would like to acknowledge briefly the contrasts between the
subject matter I am writing about and much of the subject matter of the
literature on institutional memory or collective memory. I use an insurance
company as my main example. Much of the research on collective memory has
considered appalling events such as the Holocaust, the suppression of
colonized people, ethnic cleansing, etc. In some ways, it is almost
impossible to hold these topics together in the same mind, let alone in the
same book, and it is possibly offensive even to try.

"However, studying the way an insurance company works its past allows us to
see structures and patterns in an environment that does not break the heart.
My hope is that this can be of value in learning to understand how the past
is worked in situations where there is much more at stake, and where the
heat of the situation sometimes obscures the light that would make it
possible to see more clearly." -- p 14

I'm just digging in, but this is a really excellent book:

Charlotte Linde, Working the Past; Narrative and Institutional Memory (New
York: Oxford University Press, 2009) http://isbn.nu/9780195140293

It's not a "how to" in 5 easy steps kind of book. But it digs deep, which
is what we have to do to get to be any good, right? The way Linde uses the
term "institutional" would include the stories we tell each other about how
we did or did not help save GM, save our own jobs, help any given
organization or group be more effective.

John
*
* John D. Smith ~ Voice: 503.963.8229 ~ Skype: smithjd
* Portland, Oregon, USA http://www.learningAlliances.net
<http://www.learningalliances.net/>
* "Adaptability is the province of critique." - Christopher Kelty


Re: Could KM have saved GM? #case-studies

Murray Jennex
 

I agree Patrick and unfortunately in a short post I don't go into the details but I fully believe that there are many differences in culture, perception, use of knowledge, etc. between KM in the small and KM in the large and thus was implying that the KM in the small mindset was the real issue of why KM couldn't save GM...murray
 
In a message dated 12/19/2008 9:29:28 P.M. Pacific Standard Time, plambe@... writes:
John: great post and reference, this is very much in tune with what I'm trying to express.

Murray: as my Moog reference to Steve indicates, I am very sceptical of any view that says KM can somehow magic away the capacity of people in leadership positions to make just plain bad decisions. KM can't "save" any organisation if the people themselves don't want to be saved. Only people can do that. And sometimes - often even - people get fixated on bad, unproductive paths despite the good advice and techniques at their disposal.

To that extent the "preachers" might be important, and the availability of techniques and practices to make it difficult for people to get away with bad decisions are certainly important. But KM should not be confused with the preaching and persuasion activity, and tools and techniques  will never replace the need to take responsibility individually and collectively. 

We need KM to get better at overcoming the oh so easy ways we make mistakes in coordination, remembering and learning at small and large scale - we ALSO need to get into the habit of taking more responsibility for ourselves and for our colleagues, because the availability of a technology (in the loosest sense) only goes part of the way, and will never account fully for the capacity of human beings and groups of human beings to be wilful.

P


Patrick Lambe


Have you seen our KM Method Cards?   http://www.straitsknowledge.com/store/



On Dec 20, 2008, at 9:50 AM, John D. Smith wrote:

It strikes me that "saving General Motors" is a pretty exalted reference
point for considering the health and development of KM. I think the stakes
in these times ARE high, and at least for the CoP parts of KM that I can
see, there is a long way to go. But we should also be looking at practice
fields that are more low key and less heavy-duty, too. Charlotte Linde (an
IRL alum) makes that point talking about how her study of how story-telling
is used (how it's "worked," as she calls it):






Re: Could KM have saved GM? #case-studies

Murray Jennex
 

Reading these posts it strikes me that we are discussing two views on KM.  My research shows that there is KM in the small, which tends to be bottom up driven, focused on improving work groups/projects/teams/etc. and while very important to the productivity of the groups using it, not all that strategic.  Then there is KM in the large which is focused on organizational wide KM and tends to be top driven, strategic in nature, and expected to improve organizational productivity/effectiveness.  Our discussions on saving GM would of course focus on KM in the large while the discussion on what GM was doing with KM seems to me to be KM in the small.  My research does show that KM in the small can eventually lead to KM in the large but they don't necessarily exist together.  This may not be all that earth shaking but I have noticed that many postings are addressing one or the other KMs instead of us all focusing on KM in the large.  Personally, I think both KMs are necessary but after all this discussion I am beginning to think that GM hadn't moved to the point where KM in the large was accepted and was still focused on KM in the small.  That said, it may very well be that while KM could have saved GM, it couldn't have at this time.  So now I'm wondering if the question is really what could have been done to move GM to a position where KM in the large could have saved it?  I'm fascinated that apparently top GM management did not see value in KM for them.  I posted earlier about measuring KM, could this have helped?  Anyway, I'll stop here rather than keep musing, any other thoughts?  .....murray
 
In a message dated 12/19/2008 5:50:57 P.M. Pacific Standard Time, john.smith@... writes:
It strikes me that "saving General Motors" is a pretty exalted reference
point for considering the health and development of KM.  I think the stakes
in these times ARE high, and at least for the CoP parts of KM that I can
see, there is a long way to go.  But we should also be looking at practice
fields that are more low key and less heavy-duty, too.  Charlotte Linde (an
IRL alum) makes that point talking about how her study of how story-telling
is used (how it's "worked," as she calls it):

"Finally, I would like to acknowledge briefly the contrasts between the
subject matter I am writing about and much of the subject matter of the
literature on institutional memory or collective memory. I use an insurance
company as my main example. Much of the research on collective memory has
considered appalling events such as the Holocaust, the suppression of
colonized people, ethnic cleansing, etc. In some ways, it is almost
impossible to hold these topics together in the same mind, let alone in the
same book, and it is possibly offensive even to try.

"However, studying the way an insurance company works its past allows us to
see structures and patterns in an environment that does not break the heart.
My hope is that this can be of value in learning to understand how the past
is worked in situations where there is much more at stake, and where the
heat of the situation sometimes obscures the light that would make it
possible to see more clearly." -- p 14

I'm just digging in, but this is a really excellent book:

Charlotte Linde, Working the Past; Narrative and Institutional Memory (New
York: Oxford University Press, 2009)  http://isbn.nu/9780195140293

It's not a "how to" in 5 easy steps kind of book.  But it digs deep, which
is what we have to do to get to be any good, right?  The way Linde uses the
term "institutional" would include the stories we tell each other about how
we did or did not help save GM, save our own jobs, help any given
organization or group be more effective.

John
*
* John D. Smith ~ Voice: 503.963.8229 ~ Skype: smithjd
* Portland, Oregon, USA  http://www.learningAlliances.net

* "Adaptability is the province of critique." - Christopher Kelty


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Re: Could KM have saved GM? #case-studies

Patrick Lambe
 

Steve
It's a young practice, and a very complex one, where the relationship between interventions and outcomes is not well understood. It's also a practice where belief in magic formulas/bullets (and the claims of charlatans to easy answers) seems widespread.

This is a situation very similar, it seems to me, to the practice of medicine at the beginnings of the renaissance. Asking an early sixteenth century surgeon how medical practice might improve in coming generations would be a little silly, it seems to me, and I don't think you or I or anyone particularly could answer with confidence exactly how KM will improve and have a hope of being accurate.

But if we learn anything from our history, it is that good people, smart people and very determined people, are needed to worry away at problems, learn from each other, and take positions that can be validated or invalidated. Then we have a chance of progress. Of course, somewhere in there, people like you and I and many others have a role. But to claim we have the answers and can follow them now is sheer hubris.

As for your last question, I just don't get the relevance. Would Nero having a Moog synthesizer have saved Rome from burning?

P

Patrick Lambe


Have you seen our KM Method Cards?   http://www.straitsknowledge.com/store/



On Dec 19, 2008, at 8:14 PM, Stephen Denning wrote:


Hi Patrick

You say that "KM is a practice, but it's just not a very good practice yet". You suggest that KM should be "recruiting more heavyweights into the practice of KM", and "keeping them there so that they can grow in effectiveness and confidence" and "pushing the agenda on accountability and performance". This will lead to "a future generation of KM practitioners who will be better than we are".

These are interesting ideas. Could you say more? For instance, who are these "heavyweights" that KM should be recruiting? Do we know how long it would take for these "heavweights" to grow (even heavier?) so as to achieve the requisite effectiveness and confidence"? And do we have any idea as what would be the eventual KM practices of these "heavyweights" once they achieved the requisite effectiveness and confidence? What would their KM practices look like? How would they differ from today's "not very good" KM practice? And would the future KM practices of this new breed of "KM heavyweights" have actually saved General Motors if they had been in place earlier? If so, how?

Steve Denning
http://stevedenning.com 
steve@stevedenning.com
Telephone (US) 202 966 9392
Fax (US) 202 686 0591
Skype: stevedenning1


Re: Could KM have saved GM? #case-studies

Steve Denning
 


Re: Could KM have saved GM? #case-studies

Lee, Jim <jlee@...>
 

At the risk of extending this conversation beyond its value, I will still weigh in on the subject because I find the topic fascinating both personally as well as professionally. As a matter of background for my interest, I was a GM employee for 19 years before moving on to consulting. From the ‘70s through the early ‘90s I enjoyed time as an industrial engineer, benchmarking strategist, and project manager at a stamping plant. The parallels from that experience still help me today.

 

For example, the end goal of knowledge managers/brokers/change agents is (or at least should be) the same as that of industrial engineers: to work themselves out of a job. When everyone in an organization has the skills and the organization provides the infrastructure (culture and technology) to share knowledge “effortlessly”, then the role of knowledge manager should become practically extinct; just as much as when assembly line workers or teams can change their environment on their own, that the industrial engineer go the way of the industrial age. Simply put, when everyone in an organization is a knowledge manager, we won’t need that as a defined role any longer.

 

During the late ‘80s when GM recognized that it needed to understand the “external” world of auto manufacturing (meaning other than the Big 3 at the time), it created a benchmarking team known as the Organizational Competitiveness Program. One might argue that the OCP was one of GM’s first visible KM efforts. We toured competitor plants attempting understand their best practices and to apply them back at our locations. The idea was fine of course; the execution not so much. Our mission as stated was too granular—we looked at techniques and tools—far down the line from the strategy required to implement them. So while we could see what Toyota was doing on the plant floor, and try to mimic them, we could not see how those outcomes were a result of the Toyota Production System, not the cause of the gap between us and them. Not having a holistic approach to our knowledge needs scuttled the benchmarking efforts.

 

My project management experience leads me to believe that while PM allows one to gain experience at viewing situations holistically, senior leaders rarely come from the ranks of project managers. The parallel with KM is that PM is often termed “managing the white spaces of projects”, in much the same way that KM is responsible for ensuring the “white spaces” of knowledge flow within and across organizational functional boundaries. So while the KM community may recognize the need and value of KM, senior leaders gain their visionary prowess and set objectives based upon other metrics.

 

That last point is what is most valuable to me today and into the future. A discussion regarding whether or not KM could have “saved” GM can only be an academic one at this point. What I will be most interested in will be whether or not GM (or the others) will turn to KM to help lift them from this point forward. Like many organizations I come across, when business goes south, KM efforts tend to be shed, not embraced. As Steve Denning pointed out, will the demand be there?

 

 

Jim Lee, PMP

APQC

123 North Post Oak Lane

Houston, TX 77024

O: +1.713.893.7790   C: +1.216.338.3548

email: jlee@...

Yahoo, AOL, Skype IM: jimpmp2000

Windows Live Messenger: jimleesr@...

text messaging: 2163383548@...

 

 


Re: Could KM have saved GM? #case-studies

Valdis Krebs <valdis@...>
 

Ditto on what Patrick says.

Happy Holidays All!

Valdis Krebs
http://orgnet.com

On Dec 18, 2008, at 11:37 AM, Patrick Lambe wrote:

Nancy's challenge is an important one, asking us to take more
responsibility than we have been so far.

Steve's response typifies the rhetorical approach which assumes it's
just a matter of getting senior managers to take KM seriously, as if
KM were a slogan backed up by resources for unspecific "change",
"innovations", or worse, "leadership" (whatever any of those things
mean). Rhetoric doesn't solve business problems, KM is not a slogan
and it's not an idea... it's a practice or collection of practices, we need to be looking at the many concrete things that need to be
done, not motherhood statements, personality cults and formulas.

KM is a practice, but it's just not a very good practice yet,
because (a) it's still populated by individualists who compete with
each other on differentiating "their" approaches from others
(rhetoric outweighs reality, clever language substitutes for
results) and (b) we haven't had long enough to build up a body of
collective knowledge about how to do this practice well and
sustainably (we still treat it like an engineering problem where
problems and solutions are generic and have mechanical measures that
can be applied, we are intensely incurious about the many
frustrations and failures we and our peers face every day, we give
each other very little opportunity to learn from each other, and
people move in and out of KM practice so fast very few people get
the chance to learn the practice in depth).

So I don't think this is as facile a matter of reading Steve's
books, or of becoming more persuasive, or even of "getting a seat"
at the senior management table. It's about getting better,
collectively at our practice, which will take time and hard work and
commitment and a sense of responsibility which looks beyond the
mantras we too frequently spout of quick wins and easy fixes. And it
means we need to be recruiting more heavyweights into the practice
(not the preaching) of KM, and helping to keep them there so they
can grow in effectiveness and confidence. And pushing the agenda on
accountability and performance , even when it seems hardest to do
so. That, to me, is what "responsibility" means. Recognising how
poor we are at all of this, and committing to building a probably
future generation of practitioners who will be better than we are.

P


Patrick Lambe

weblog: www.greenchameleon.com
website: www.straitsknowledge.com
book: www.organisingknowledge.com


Have you seen our KM Method Cards? http://www.straitsknowledge.com/store/



On Dec 18, 2008, at 6:15 AM, Stephen Denning wrote:


Nancy writes: "Steve says there is a lack of demand [for
knowledge]– well we could create that demand?"

As Barack might say: yes, we could.

That's what I spend almost all my time doing these days: showing
organizations how to create the demand for new knowledge. The
activity is not usually called KM, which these days is generally
associated with less strategic questions. It tends to proceed under
labels like "leadership" or innovation" or "change management" but it's basically about inspiring people to want to do things
differently and creating a demand for new knowledge.

And there is no lack of knowledge as how to do it. I've written a
number of books spelling it out in detail and I hold regular
workshops on the subject.

It's a question of learning how to do it and then having the
courage to do it.

Steve Denning
http://stevedenning.com
steve@...
Telephone (US) 202 966 9392
Fax (US) 202 686 0591
Skype: stevedenning1


Re: Local KM Communities in Houston and New York #local

Lee, Jim <jlee@...>
 

John, et al,

 

I’m in Houston occasionally, and would always love interaction with a professional society oriented group while in town. When we attempted to create such a group in the Cleveland, OH area in the past, while it was short lived, it served a small, but active community.

 

 

Jim Lee, PMP

APQC

123 North Post Oak Lane

Houston, TX 77024

O: +1.713.893.7790   C: +1.216.338.3548

email: jlee@...

Yahoo, AOL, Skype IM: jimpmp2000

Windows Live Messenger: jimleesr@...

text messaging: 2163383548@...

 

 


Re: Could KM have saved GM? #case-studies

Patrick Lambe
 

Nancy's challenge is an important one, asking us to take more responsibility than we have been so far.

Steve's response typifies the rhetorical approach which assumes it's just a matter of getting senior managers to take KM seriously, as if KM were a slogan backed up by resources for unspecific "change", "innovations", or worse, "leadership" (whatever any of those things mean). Rhetoric doesn't solve business problems, KM is not a slogan and it's not an idea... it's a practice or collection of practices, we need to be looking at the many concrete things that need to be done, not motherhood statements, personality cults and formulas.

KM is a practice, but it's just not a very good practice yet, because (a) it's still populated by individualists who compete with each other on differentiating "their" approaches from others (rhetoric outweighs reality, clever language substitutes for results) and (b) we haven't had long enough to build up a body of collective knowledge about how to do this practice well and sustainably (we still treat it like an engineering problem where problems and solutions are generic and have mechanical measures that can be applied, we are intensely incurious about the many frustrations and failures we and our peers face every day, we give each other very little opportunity to learn from each other, and people move in and out of KM practice so fast very few people get the chance to learn the practice in depth).

So I don't think this is as facile a matter of reading Steve's books, or of becoming more persuasive, or even of "getting a seat" at the senior management table. It's about getting better, collectively at our practice, which will take time and hard work and commitment and a sense of responsibility which looks beyond the mantras we too frequently spout of quick wins and easy fixes. And it means we need to be recruiting more heavyweights into the practice (not the preaching) of KM, and helping to keep them there so they can grow in effectiveness and confidence. And pushing the agenda on accountability and performance , even when it seems hardest to do so. That, to me, is what "responsibility" means. Recognising how poor we are at all of this, and committing to building a probably future generation of practitioners who will be better than we are.

P


Patrick Lambe


Have you seen our KM Method Cards?   http://www.straitsknowledge.com/store/



On Dec 18, 2008, at 6:15 AM, Stephen Denning wrote:


Nancy writes: "Steve says there is a lack of demand [for knowledge]– well we could create that demand?"
 
As Barack might say: yes, we could.
 
That's what I spend almost all my time doing these days: showing organizations how to create the demand for new knowledge. The activity is not usually called KM, which these days is generally associated with less strategic questions. It tends to proceed under labels like "leadership" or innovation" or "change management" but it's basically about inspiring people to want to do things differently and creating a demand for new knowledge.
 
And there is no lack of knowledge as how to do it. I've written a number of books spelling it out in detail and I hold regular workshops on the subject.
 
It's a question of learning how to do it and then having the courage to do it.
 
Steve Denning
http://stevedenning.com 
steve@stevedenning.com
Telephone (US) 202 966 9392
Fax (US) 202 686 0591
Skype: stevedenning1


Re: Could KM have saved GM? #case-studies

Rick.Wallace@...
 
Edited

Steve

We have a global change management process that is based on behaviors and
identifying the new and the old and how to reinforce the new and
disincentivize (not sure that is a word) the old. It also uses a
structured and thought out way to reinforce the behaviors from the managers
point of view and specifics on what you want them to do for you in terms of
reinforcement. It is the difference between "we want you to support this
change" which everyone will agree to without doing more since they think
they are both supportive and done and "we want you to emphasize this in
your staff meetings with these talking points and when you see an employee
digressing give them immediate feedback to change behavior and show it is
important." Both fall under the rubric of change management. The more
powerful approach is to manage change like any other project with a project
plan, targets of the change, explanation of the change and what's in it for
the employee, etc. etc. My problem with a lot of "change management" is
that it is all "touchy feely" and we burn incense in the room and never get
to the basics of work.


Re: Could KM have saved GM? #case-studies

albert.simard <simarda@...>
 

Well, I can lurk no longer.

I'm going to put a bit of a diferent spin on the KM/GM question. With
apriori apologies to all the KM practitioners out there, I don't feel
that KM could have saved GM. All the knowledge in the world is of
little value if decision makers don't want to hear the message. It's no
different in government.

GM is dealing with a complex environment. A key feature of such a beast
is that it is liable to sudden collapse. The collapse of
Newfoundland's cod fishery is a classic example. Scientists had warned
for years that if fishing quotas wern't reduced, it would happen. But
it was politically incorrect to put people out of work who were already
living on the edge. Today, there is no cod fishery. Having learned
its lesson the hard way, the department has greatly strengthened its
capacity for considering scientific knowledge as part of its decision
making process. Regrettably, absent this hard lesson, the same cannot
be said for most other departments.

I see another classic yin and yang shortcoming in the current situation.
Success often sows the seeds of ultimate failure. Why produce
energy-efficient cars when there is so much short-term profit to be made
on gas guzzlers? In 2005, I did some calculations. At that time,
Canadian gas was only(!) 75 cents per liter (that's about $3.50 US per
gallon). Even though we paid about an $8k premium for a Prius, I
calculated that if the car lasted 10 years, I would save about $15k in
gas. This has , in fact been my experience to date. When the price of
gas peaked at $1.35 (about $5.40 per gallon) drivers talked about
parking their Hummers because it was costing them $100 a week to drive
them. I kept asking when are the big three going to see the writing on
the wall? When are they going to get it? When are they going to
recognize the signs that some Japanese auto manufacturers saw ten years
earlier? We now know the answer to that question.

Large corporations, like great ships and governments cannot alter course
quickly. Consequently, it is critical that the captain looks far ahead
to see what is coming. It is a question of reading market forces that
everyone can see and making the right strategic choices. This isn't a
KM question. KM can access and acquire, compile and organize, analyse
and synthesize market forces and produce actionable intelligence to
support an organization's strategic business planning. To paraphrase an
earlier statement, it can bring the captain to knowledge but it can't
make him drink.

There - that should stir up the pot!

Al Simard






--- In sikmleaders@..., Nancy Dixon <nancydixon@...> wrote:

Allen thanks for initiating this discussion. I want to weigh in from
what might be a radical perspective.
As KM practitioners, our focus has been on using our
organization's
knowledge to accomplish our organization's strategic plan or
stated
objectives. We are servants of top management and as such we not
only worked toward their objectives, we also struggle to measure what
we do, so that we can prove to those that fund us that we are
effective.

The difficulty with this focus is that the strategic plan and stated
objectives are also a product of knowledge – but knowledge we have
not allowed ourselves to address. These are not the issues that
Steve was working on at GM.

Until KM addresses how to use the knowledge of the whole system to
influence the direction the whole system should move toward, we are
just fooling ourselves about collective intelligence. We are not
using KM to address the most important organizational issues.

There is no lack of knowledge about how to involve the system in
collective sensemaking, Future Search, Conference Model, Whole System
Change, Open Space Technology, etc. But as KM practitioners we have
done little to make this happen.

There is also no lack of knowledge about how to make every one of the
thousands of meetings held across organizations daily as
opportunities for knowledge to flow in ways that would encourage
innovation, challenge to existing practices, and improvements. But as
KM practitioners we have done little to make this happen.

There is no lack of knowledge about how to make every conversation in
an organization more learningful. But as KM practitioners we have
done little to make this happen.

We have stayed where it is safe, not where we are needed. We have
been good employees, but perhaps not good organizational citizens.

Could KM have saved General Motors? Yes, but it would have had to
apply the collective intelligence to where the problem was.

Nancy

Nancy M, Dixon
Common Knowledge Associates
www.commonknowledge.org
202 277 5839

"Ask better, learn more"


Re: Could KM have saved GM? #case-studies

Steven Wieneke <steve@...>
 

Rick,

Great. I agree with you your conclusion to include "change management." I have found that an often overlooked step in change management is to also explain what to stop doing, which old behaviors are no longer appropriate.

Your thoughts?

Steve



From: Rick.Wallace@...
Sent: Thursday, December 18, 2008 10:20 AM
To: sikmleaders@...
Subject: RE: SPAM-LOW: RE: [sikmleaders] New Venture

Steve

i am intrigued by your comments below because it highlights one of the
"findings" that are emerging from my dissertation research around KM,
organizational learning and sustaining innovation. It revolves around what
I characterize as "strategic intent" which is how what is going on fits
within the organizational context. In the Nummi example the "strategic
intent" I assume was a new process which they achieved. If/when the
experiment was couched as cultural change or employee ownership or however
you want to characterize the whole Monti of the Toyota way I would assert
that it would have never gotten off the ground because of the lack of
appreciation or interest or desire. The goals were just different and
clear to the senior leadership and for the most part achieved. The
innovation from their perspective was probably significant. From an
outsider it may have been less so but you have to take the perspective of
the insider. What is a small step to you may be a great leap forward for
them. Also, I am finding a significant need for change management wrapped
around the initiatives in order to "prep the battlefield" and really focus
on the difference in behaviors. Cheers






Rick Wallace | Chief Learning Officer | Schneider Electric, Critical Power
and Cooling Services Division


801 Corporate Centre Drive, O'Fallon, MO. 63368 USA | (Direct (.) +1 636
300 2300 ext 11641 | (Mobile È) +1-636-293-2684| *: Email:
mailto:rick.wallace@apcc.com


Notice of Confidentiality - This transmission contains information that may
be confidential and that may also be privileged. Unless you are the
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intended recipient), you may not copy, forward, or otherwise use it, or
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system.



"Steven Wieneke"
ss.com> To
Sent by: <sikmleaders@yahoogroups.com>
sikmleaders@yahoo cc
groups.com
Subject
RE: SPAM-LOW: RE: [sikmleaders]
12/18/2008 09:01 New Venture
AM


Please respond to
sikmleaders@yahoo
groups.com






Allan,

This next topic/question must be the largest challenge for mankind - Is
what I heard, what was really said? Is what I saw, what really exists? Is
what I read, what was really written? Our experiences, our bias, our
quickness to infer can prevent any of us from really understanding. GM
absolutely implemented what they perceived to be true at Nummi - a
different process. What they could not SEE (neither imagine nor comprehend)
was beyond process and training. The Toyota employees, their work groups,
believe they "own" their process, that they are responsible for the outcome
of the process and that their deliverable and process can always be
improved. Each team member is trained in all team roles to create a
holistic, shared understanding and appreciation of entire process and
affect on their deliverable. This work ethic is similar if not identical to
t! hose advocated by the Scanlan Plan. Many of the tools and techniques to
enable real learning and knowledge transfer fall outside of KM, or do they?

Now I am back to my original point, an organization must be aware of its
knowledge before the organization can appreciate the need to manage it. The
organization must manage its own knowledge, not us. We can only teach them
to "fish". They are the real knowledge managers, just like each Toyota
employee.

Steve From: "Allan Crawford" <allancrawford@mindspring.com>
Sent: Tuesday, December 16, 2008 9:35 PM
To: sikmleaders@yahoogroups.com
Subject: RE: SPAM-LOW: RE: [sikmleaders] New Venture



Steve,





Thanks for the response.





If I may I'd like to take this a little further and explore learning not
just from within a company such as GM, but also learning from the
competitors.and the role of KM. Steve, I suspect that this goes beyond
what you were doing, but as an insider I thought you might have some
insights.





One of the things that I find interesting when I look at the automobile
industry is how successful Toyota has been.and how willing they seem to
have been to share their ideas and their processes with companies like GM.
Yet in spite of this willingness to share, and even to jointly operated the
Nummi plant, our US car companies have struggled. It would appear that
they have had a difficult time applying what they were "seeing"





In light of this apparent "willingness to share" on the part of Toyota, and
the "willingness to learn" on the part of the US automakers, one of the
things that I struggle with as a KM person, is why our US automakers had
such a hard time absorbing and applying the lessons (or Steve to use your
word.the learnings) from Toyota.





There is a great story in Gary Hamel's book, the Future of Management, that
I think helps illustrate the point that the US car maker's struggled to
understand what Toyota did to make themselves so successful, much less to
apply it. In his book Hamel talks about a conversation that he had with
some GM execs over dinner. During the conversation one of the GM exec's
said that they had just completed the 20th benchmark study of Toyota.
Hamel's response was "what did you learn from the 20th that you didn't know
from the 17th (or the 15th, 10th or 5th). The exec went on to explain,
"during the first five we thought that the data were wrong. Then during
the next five we thought.it must be the Japanese culture. Then they opened
plants in the US and got the same results. During the next five we thought
it was their process. So we adopted their processes. Then finally we
figured out.they train their people."





So why did it take so long to figure this out? One of the things that I
suspect is that it's not just training, but it is also a culture of
continuous innovation and looking into the future.looking beyond just what
the customer wants today. It would appear that Toyota does that very
well.and the US companies struggle with it. The US companies have cool
design ideas (look at the EV1), but when it comes to implementation.they
just build what the customer is asking for today. As an aside.there is a
great quote from Henry Ford about listening to the customer. He said."if I
had listened to my customer, I would have built a faster horse."





So with that as background, should there have been a role for KM in GM to
look beyond the company.to help understand the lessons from companies like
Toyota? And to look into the future. Not just to share what we know.but
to leverage what we know in order to create some new?





Steve,,,and others..are there things that the rest of us can learn from
you.to help us as we look outward from our companies though the KM lens?





Thanks,





Allan Crawford


310-994-1619








From: sikmleaders@yahoogroups.com [mailto:sikmleaders@yahoogroups.com] On
Behalf Of Steven Wieneke
Sent: Tuesday, December 16, 2008 12:29 PM
To: sikmleaders@yahoogroups.com; sikmleaders@yahoogroups.com
Subject: re: SPAM-LOW: RE: [sikmleaders] New Venture





Hello Allen,


Thanks for the question. Let me restate it again and then respond.


Question: Do you think that in retrospect there would have been anything
that KM could have done to help the corporation [GM] end up in a different
position that it has found itself today?


Background: Before I answer your question, please understand that there is
no centralized KM group or CKO at General Motors (GM). There was a KM group
reporting directly to the CEO back in the early 80's, but apparently they
did not bring sufficient value to the bottom line. In that same time period
there was a group at R&D that was experimenting with artificial
intelligence (AI). Both groups were disbanded.


More recently there were 4 or 5 distinct pockets of KM activities at GM.
These activities were complimentary and not centrally coordinated. We did,
on occasion, communicate with each other. The activity that I was involved
with deliberately focused on enabling the documentation of product design
practices - the physics of the product, not the process. This activity is
thoroughly documented in a case study that spans a 6 year time period.


Answer: Now to answer your question. No! Yes to enterprise learning and
knowledge awareness!


All organizations are inherently knowledge-based. The question is whether
they realize it. If they are not aware of their own knowledge then it is
likely not valued. If not valued, then why would it be managed? This is
exactly why I advocate knowledge awareness over knowledge management.
Knowledge awareness naturally leads to "managing" knowledge.


Knowledge Management is less about bringing knowledge to an enterprise and
more about assisting a business in seeing the knowledge all around them. An
organization's knowledge is held by their executives and employees, and
embedded in their processes, products or services. Opportunities exist if
an organization's collective knowledge is not already visible, valued,
accurate, relevant, shared and really understood.


My recommendation for GM is to look at their own success in managing their
product knowledge and apply those techniques and enablers across the entire
enterprise not just Product Engineering - Voice of the Customer, Marketing,
the Design Studios, Service, Metal Stamping, Assembly, Quality and
Integration. Also stick to the fundamentals - understand what the customer
really wants, then deliver the right vehicle, at the right time for the
right price (where the manufacturing cost is less than selling price).

If I were to start all over again, I would (and do) advocate implementing
an enterprise learning process which creates a sense of knowledge awareness
by identifying existing knowledge assets (intellectual properties) and
subject matter responsible individuals or teams. The learning process
ensures that both lessons and learnings are "learned" by...


1) requiring a modification or addition to the existing knowledge
assets and


2) ensuring the knowledge assets are repeatedly adopted and adapted
by someone other than the initial learner.


In this context lessons are "things gone wrong and corrected" but the
prevention is what needs to be captured. Learnings are "things gone right
and valued for reuse." Learnings bring new knowledge into the
organization's memory. The natural innovation that occurs in adapting what
is known (requires a fundamental understanding of the topic) must be
feedback into the organization's memory as well.


Thanks again for the question,


Steven Wieneke
President
elka enterprise learning & knowledge awareness
a branch of Wieneke & Wieneke, Inc.


www.elkawareness.com
steve@elkawareness.com
cell: 248.535.0427








From: "Allan Crawford" <allancrawford@mindspring.com>
Sent: Monday, December 15, 2008 5:06 PM
To: sikmleaders@yahoogroups.com
Subject: SPAM-LOW: RE: [sikmleaders] New Venture


Steve,





Thanks for this notice.





With everything that is going on at GM today, it would be really
interesting to get your perspective on.given what you know today.do you
think that in retrospect there would have been anything that KM could have
done to help the corporation end up in a different position that it has
found itself today?





I suspect that lots of us would appreciate any advice that you may have
that comes from your experiences.





Regards,





Allan Crawford








From: sikmleaders@yahoogroups.com [mailto:sikmleaders@yahoogroups.com] On
Behalf Of swkmleader
Sent: Monday, December 15, 2008 1:29 PM
To: sikmleaders@yahoogroups.com
Subject: [sikmleaders] New Venture





SIKM Members,



I would like to share with you a new venture I have undertaken. After
providing internal KM consulting services to General Motors Corporation's
Product Engineering since 1997, as a Global Technical Fellow, plus an
additional 13 years as an automotive project and engineering manager, I
have formed my own company, Wieneke & Wieneke, Inc. to provide the
following services.



1. A process to replace traditional lessons learned databases with a
visible enterprise learning process so the "organization learns",





2. Insights and techniques for structuring product and process
knowledge for capture, sharing and reuse within an organization,





3. Insights and techniques to heighten an organization's awareness of
the knowledge surrounding them and the value of that knowledge,





4. Organizational Engineering analyses to potentially improve
people-to-people communications, performance and teamwork through
understanding each other's information processing preferences rather than
trying to change them.



The services are offered as group orientations and workshops,
train-the-trainer sessions or individual coaching and mentoring.


I am currently collaborating with Emergent Systems which provides a
knowledge management software application known as the Enterprise
Engineering Knowledge System (E2ks). This software offers a variety of
functions to easily capture, maintain and retrieve process or product
knowledge and much more.



You may remember the presentations that I have made and another is planned
in 2009 to the SIKMLeader community...


May 2007 - "KM Domain" - a knowledge modeling technique to diagram
the KM space (co-presented with Karla Phlypo-Price)





July 2008 - "Replacing a Lessons Learned database with a Visible
Learning Process", and





July 2009 - "Enterprise Learning and Knowledge Awareness" (planned)


A case study of the KM work I was involved in at General Motors is
available in Tom Young's (Knoco) book, Knowledge Management for Services,
Operations and Manufacturing, Chandos Publishing, Oxford, England, 2008,
pp. 142 - 165, ("Adopting and Adapting Product Best Practices across
General Motors Engineering Six Years Later",&nbs! p; Steven Wieneke,
Technical Fellow, Global Engineering, General Motors Corporation)


I trust that many of the practical insights I have developed over several
years of practicing knowledge management within a major automotive
manufacturer can be of benefit to you. I am looking forward to continued
participation in the SIKM community and assisting you or your organization
in realizing and leveraging their knowledge assets.

For more information please contact:

Steven Wieneke
President
elka enterprise learning & knowledge awareness
a branch of Wieneke & Wieneke, Inc.

www.elkawareness.com
steve@elkawareness.com
cell: 248.535.0427