From: Megan Miller, Deloitte Center for the Edge

Social Media for Business Performance – Participation in Case Studies

Deloitte's Center for the Edge is currently researching the use of social media within the enterprise, and resulting business performance improvement.  We have developed specific hypotheses about the use of social media tools within the enterprise, and are looking to conduct primary research with companies using social media tools to measure the specific business impact that has resulted.
 
To move our research forward, we are looking to develop several case studies, based on original research, where social media driven performance improvements are measured. We are looking to connect with companies that have rolled out social media initiatives, and get their first hand perspective on its impact to business metrics. In cases where that level of impact has not been measured, we would be interested in collaborating with the company to quantify impact where possible.
 
Our goals are to use this research to prove out our hypotheses and to deepen our knowledge and understanding of ways enterprises are leveraging social media. The cases we develop will be integrated in our research findings, and may also be published as part of a research paper. We would want to work hand-in-hand with the business partner to ensure the research is beneficial to their organization, and so that they are comfortable with our findings before going to print.
 
For anyone interested in participating or getting additional information on the project, please reach out to Megan Miller at memiller@...
 
 
Additional information on Deloitte's Center for the Edge and this research initiative:
 
The Center for the Edge

The Center for the Edge conducts original research and develops substantive points of view for new corporate growth. The Silicon Valley-based Center helps senior executives make sense of and profit from emerging opportunities on the edge of business and technology.
 
The Center conducts its research at three primary levels:
- Describing the shifting context for value creation
- Defining long-term opportunities for creating and capturing value
- Recommending the actions companies must take today to seize tomorrow's opportunities
 
The Center for the Edge is Co-Chaired by John Hagel III and John Seely Brown, with Lang Davidson as Executive Director. John Hagel III is the author of Net Worth, Out of the Box, and The Only Sustainable Edge. John Seely Brown, or JSB, is the former chief scientist for the Xerox Corporation. Lang Davidson is the former editor of The McKinsey Quarterly.
 
Social Media for Business Performance

Social Media for Business Performance is one of two research initiatives currently underway at The Center for the Edge. This workstream focuses on how social media used within the enterprise can drive measurable business performance, and explores the following three working hypotheses:
 
1.     While traditional enterprise tools help with standard processes and structured workflows, social media tools are uniquely capable of supporting the informal activities that drive day-to-day problem solving
 
2.     The success of enterprise social media depends on positioning the tools to alleviate significant pain points and thereby improve operating metrics
 
3.     Organizations that leverage social media tools for day-to-day problem solving will experience longer-term benefits including increased learning and innovation