KM in the Hotel Industry #research


 

Hello Chris,

Armin is right on. I would add to his list things like:

  • Turning hotel staff to marketers (like Zara did with their retail sales people)
  • Best maintenance practices
  • Best cleaning practices
  • Best … you get the point

Best

Jean-Claude

 

From: sikmleaders@... [mailto:sikmleaders@...]
Sent: Tuesday, December 19, 2017 4:33 AM
To: Chris Chris manager4hotel@... [sikmleaders] <sikmleaders@...>
Subject: Re: [sikmleaders] Seeking chance to have the below posted on the sikm group

 

 

Hello Chris

 

KM should be aligned with corporation strategies. I think at first we should answer this question: "What KM can do for a hotel?" This is a key question for any organization who wants to apply KM.

What is important for a hotel? I did not run a research for answer this question but I think there are some as below:

  • To have professional staff
  • Provide high quality services (It required professional staff)
  • Provide innovative services and so on

Thus I think focus on learning aspect of KM can create more value added in hotel industry comparing with other aspects. Beside that I think investors in this industry knew this all the time but they did not named it Knowledge Management.

 

Best Regards

Armin

P  Please consider the environment before printing this email

 

 

On Tuesday, December 19, 2017, 9:06:56 AM GMT+3:30, Chris Chris manager4hotel@... [sikmleaders] <sikmleaders@...> wrote:

 

 

 

Dear KM Experts

 

I am PhD researcher (in part time mode) and Hotel General Manager with over 25 years of experience.

 

The topic of my research is about KM in the hotel industry (it is a comparative study of the top 5 - Marriott, Hilton, IHG, Wyndham and Accor and other SME hotel companies).

 

My preliminary findings are that KM is not known to the hotel industry (or it is kept a secret ......perhaps only known and discussed on top corporate level).

 

 

Literature is very limited 

 

In 2000 a case study about Ritz Carlton Hotels (APQC/Baldrige awarded) was published in the Journal of Innovation (https://goalqpc.com/cms/docs/journals/Fall2000.pdf )

 

Other hotel specific and relevant research can be broken up in two categories

1) Hotel specific - but looking only at one aspect of KM (e.g. Bouncken 2002 Knowledge Management for Quality Improvement in Hotels and Gjelsvik, M., 2002. Hotels as learning arenas [LO])

2) Hotel specific but with limited scope: Isa et al (2008) which surveyed seven Malaysian hotels and Wong, Wickham and Hall (2013) compared KM of local and international bands in China. Terry Kim, Taegoo, et al. (2013) about social capital or knowledge sharing (limited to 14 Korean hotels) and Salem I (2014) researched 101 chain managed hotels in Egypt.

 

This brings the number of hotel KM studies down to four which shows KM in the hotel industry is a  "dark corner". Moreover, Bouncken (2002); Cooper, (2006) ; Yun, (2004); Hallin and Marnburg (2008); similarily state in their studies that only a very limited number of research (hotel km) is available. 

 

 

 

I welcome your comments (agree or disagree on the above finding) and I sincerely hope that some of you would support my project by agreeing to a 10 min phone /Skpye interview on that subject. 

 

The core question I love to see your response (comments) would be (are you aware)

 

Do hotel companies use (apply) KM (or not or they do but it is called differently)?

 

If your answer is yes hotel companies use / apply KM the next question would be ....

 

Are the frameworks (strategies / systems) used in large (top 5) and SME hotel companies the same (similar or different)?

 

I am looking forward to hear / speak to you.

 

Kind regards

 

Chris  

 


Armin Hajirahimi
 

Hello Chris

KM should be aligned with corporation strategies. I think at first we should answer this question: "What KM can do for a hotel?" This is a key question for any organization who wants to apply KM.
What is important for a hotel? I did not run a research for answer this question but I think there are some as below:
  • To have professional staff
  • Provide high quality services (It required professional staff)
  • Provide innovative services and so on
Thus I think focus on learning aspect of KM can create more value added in hotel industry comparing with other aspects. Beside that I think investors in this industry knew this all the time but they did not named it Knowledge Management.

Best Regards
Armin

P  Please consider the environment before printing this email


On Tuesday, December 19, 2017, 9:06:56 AM GMT+3:30, Chris Chris manager4hotel@... [sikmleaders] wrote:


 

Dear KM Experts

 

I am PhD researcher (in part time mode) and Hotel General Manager with over 25 years of experience.

 

The topic of my research is about KM in the hotel industry (it is a comparative study of the top 5 - Marriott, Hilton, IHG, Wyndham and Accor and other SME hotel companies).

 

My preliminary findings are that KM is not known to the hotel industry (or it is kept a secret .....perhaps only known and discussed on top corporate level).

 

 

Literature is very limited 

 

In 2000 a case study about Ritz Carlton Hotels (APQC/Baldrige awarded) was published in the Journal of Innovation (https://goalqpc.com/cms/docs/journals/Fall2000.pdf )

 

Other hotel specific and relevant research can be broken up in two categories

1) Hotel specific - but looking only at one aspect of KM (e.g. Bouncken 2002 Knowledge Management for Quality Improvement in Hotels and Gjelsvik, M., 2002. Hotels as learning arenas [LO])

2) Hotel specific but with limited scope: Isa et al (2008) which surveyed seven Malaysian hotels and Wong, Wickham and Hall (2013) compared KM of local and international bands in China. Terry Kim, Taegoo, et al. (2013) about social capital or knowledge sharing (limited to 14 Korean hotels) and Salem I (2014) researched 101 chain managed hotels in Egypt.

 

This brings the number of hotel KM studies down to four which shows KM in the hotel industry is a  "dark corner". Moreover, Bouncken (2002); Cooper, (2006) ; Yun, (2004); Hallin and Marnburg (2008); similarily state in their studies that only a very limited number of research (hotel km) is available. 

 

 

 

I welcome your comments (agree or disagree on the above finding) and I sincerely hope that some of you would support my project by agreeing to a 10 min phone /Skpye interview on that subject. 

 

The core question I love to see your response (comments) would be (are you aware)

 

Do hotel companies use (apply) KM (or not or they do but it is called differently)?

 

If your answer is yes hotel companies use / apply KM the next question would be ....

 

Are the frameworks (strategies / systems) used in large (top 5) and SME hotel companies the same (similar or different)?

 

I am looking forward to hear / speak to you.

 

Kind regards

 

Chris  



Christoph Voegeli
 

Dear KM Experts

 

I am PhD researcher (in part time mode) and Hotel General Manager with over 25 years of experience.

 

The topic of my research is about KM in the hotel industry (it is a comparative study of the top 5 - Marriott, Hilton, IHG, Wyndham and Accor and other SME hotel companies).

 

My preliminary findings are that KM is not known to the hotel industry (or it is kept a secret ....perhaps only known and discussed on top corporate level).

 

 

Literature is very limited 

 

In 2000 a case study about Ritz Carlton Hotels (APQC/Baldrige awarded) was published in the Journal of Innovation (https://goalqpc.com/cms/docs/journals/Fall2000.pdf )

 

Other hotel specific and relevant research can be broken up in two categories

1) Hotel specific - but looking only at one aspect of KM (e.g. Bouncken 2002 Knowledge Management for Quality Improvement in Hotels and Gjelsvik, M., 2002. Hotels as learning arenas [LO])

2) Hotel specific but with limited scope: Isa et al (2008) which surveyed seven Malaysian hotels and Wong, Wickham and Hall (2013) compared KM of local and international bands in China. Terry Kim, Taegoo, et al. (2013) about social capital or knowledge sharing (limited to 14 Korean hotels) and Salem I (2014) researched 101 chain managed hotels in Egypt.

 

This brings the number of hotel KM studies down to four which shows KM in the hotel industry is a  "dark corner". Moreover, Bouncken (2002); Cooper, (2006) ; Yun, (2004); Hallin and Marnburg (2008); similarily state in their studies that only a very limited number of research (hotel km) is available. 

 

 

 

I welcome your comments (agree or disagree on the above finding) and I sincerely hope that some of you would support my project by agreeing to a 10 min phone /Skpye interview on that subject. 

 

The core question I love to see your response (comments) would be (are you aware)

 

Do hotel companies use (apply) KM (or not or they do but it is called differently)?

 

If your answer is yes hotel companies use / apply KM the next question would be ....

 

Are the frameworks (strategies / systems) used in large (top 5) and SME hotel companies the same (similar or different)?

 

I am looking forward to hear / speak to you.

 

Kind regards

 

Chris